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Hot Wheels Advertisements - Belgium
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Mattel Belgian History
• • 
    
  • 
    
    • EBIEX(nv sa) was the original local importer supported by MATTEL INTERNATIONAL S.A.
    
    
    • MATTEL BENELUX(nv sa) was formed in Brussels Belgium in 1969 and replaced EBIEX
    • BENELUX refers to the economic union of BElgium, NEtherlands and LUXemberg.
      The first couple letters of each countries name forms the word Benelux.
    
    
    • At some point BENELUX(nv sa) was dropped and Mattel again switched to a local importer
    
    
    • The current MATTEL BENELUX BV is now located in Holland

1968 - Mattel

1969 - Mattel
• • 
    Tremplin Looping
    8.5" x 11"

1970 - Mattel

1971 - Mattel

1972 - Mattel

1973 - Mattel

1974 - Mattel

1975 - Mattel